Puma, the global sportswear company, announced it would launch a boat in the Volvo Ocean Race 2008-2009. Three boats are now officially involved and additional sponsorship announcements are expected soon. PUMA by sailors is the latest exciting addition to the list of inputs. We are excited to enter from the PUMA Volvo Ocean Race – an image of sport in the world, said Jochen Zeitz, chairman and CEO of PUMA.
The race is in compliance with global reach and request features sporting style of the real life with the PUMA brand perfectly and provides PUMA with exciting new ways to make a strong brand in the world of sailing in and out of water. This continues our strategy to expand into new product categories and the potential of the brand. Glenn Bourke, CEO Volvo Ocean Race,tag heuer 2009, I am the Volvo Ocean Race is pleased that a company has decided to tour around the world, such as PUMA, board. What I’m most excited about is that a large trade consumer brand sees the race as a useful mechanism to promote this brand and its products.
This race is extremely mentally, physically and emotionally for all concerned, and we are confident that our new partner PUMA has what takes place on high quality marine and lifestyle products innovative support. PUMA Racing Team is headed by Ken Read, one of the most accomplished sailors in the world. Read twice during the campaigns of the America Cup, was involved. He was also twice the US Rolex sailor of the year. Bourke had to lead PUMA chooses to ask, Ken Read, head of the campaign. It is one of the best sailors in the world. He has won many races sail design – the most difficult of all boilers.
It is a spokesperson for the incredibly good sport. It is a good boy, had been involved in sailing is great, saw the light and is one of those who receive certain types of race,vertu handset, can choose from a larger section of people, and also takes the big picture. They are very attached to the side of the sport, but not at the expense of the commercial aspect. Running a master and Volvo Ocean Race program is a dream come true, said Read. I am very proud to be part of the group PUMA and lead this new and exciting adventure. I believe PUMA is the type of company that sailing world needs to think beyond the context and can bring this sport to a whole new group of consumers. It is an incredible journey for us all.
Funny global characteristics of the race and claim the actual lifestyle match the PUMA brand perfectly and provide PUMA with exciting new ways to make a strong brand in the world of sailing in and out of water. This continues our strategy to expand into new product categories and the potential of the brand, presented Zeitz. Puma is in Formula One and Moto GP racing is concerned, and we see it as expanding its portfolio of sporting events. The Volvo Ocean Race provides an ideal platform to reach a whole new consumer. Move PUMA emphasizes racial stature as a compelling marketing platform. However, there is only one part of the Volvo Ocean Race, Power and amaze the crowd will offer – PUMA is to excite you with the return Diving Sea.
